Comment from Grant Simmons
Time: November 6, 2008, 7:11 pm

I’d suggest a few shades of grey in four of the last five ’spots’ reflecting the diversity of Executive Branch not just the Presidential hue.

Pingback from One Rock at a Time » Blog Archive » eCommerce, e-Commerce, eMarketing and strategy for online success
Time: November 6, 2008, 10:36 pm

[…] Treating the Presidential Candidate as a consumer product, carefully packaged and promoted (and at the right price to make the sale easier), the Obama campaign stepped out of the ‘normal’ mold of big smiles, big promises and baby-kissing.  Obama, as an eloquent and effective ‘brand ambassador’ was able to deliver and embody the brand message with a high degree of success (what greater change than a string of white to black?) – there’s a great visual here. […]

Comment from rjulian
Time: November 7, 2008, 5:01 am

Grant,

I’d agree there’s a much more complex story that could be told, including members of Congress, the Supreme Court, and other roles that over time have been filled by people of color. The graduated gray you suggest would be an interesting approach that shows how Barack Obama is the culmination of a movement that’s been building over a many years.

Here, I was looking to communicate, as painfully simple as possible, the profound change that has occurred in what many consider the most powerful position in the world: the President of the United States.