First, what is a brand anyway?Second, what are some of the best practices we can observe and implement from the oldest, most enduring brands in the world: religions? Here’s a quick examination of the role of community, iconography, language, music and sound, and architecture.(I think “powerful” was on my mind today, eh?)

Posted: October 15th, 2008 under Branding Theory.
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How we can transform struggles in business and life into positive and growthful outcomes by embracing challenge and contradiction.

Posted: October 14th, 2008 under The Big Picture, The Best of.
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 Thoughts about your brand communications amid the financial crisis of 2008.

Posted: October 13th, 2008 under The Best of.
Comments: 2