RSS Subscription
The Power of Distinctiveness
Here’s a $766, 398.08 (formerly $1million) dollar idea that can make a profound difference in the way your brand assets perform. Apply it and prosper. Ignore it, and you’ll continue to wonder why, inspite of having spent lots of money, you’re still not moving your revenue needle.
The future belongs to the boldest brands. Step into the spotlight and own the stage.
Posted: October 21st, 2008 under Branding Theory, The Best of.
Comments: 4 | 
Digg | 
Del.icio.us | 
Stumble it!
Comments
Comment from Tsufit
Time: October 21, 2008, 6:39 pm
A google alert on my book title, Step Into The Spotlight! brought up your site. Cool video. Posted it at www.tsufitblog.com
You’re right. It’s all about being that red dot.
Tsufit,
Author, Step Into The Spotlight! : A Guide to Getting Noticed
Comment from rjulian
Time: October 25, 2008, 2:17 pm
Thanks for passing along the video. Your blog’s title is also something we encourage clients to do: “step into the spotlight”–you can’t stand out by blending in.
-Rick
Comment from Ryan Fitzgerald
Time: October 28, 2008, 8:38 am
this is great. i work with churches to help create irresistible environments and the idea of being distinctive applies way beyond print advertising for these organizations! churches are competing with more then just other churches.
Comment from rjulian
Time: October 28, 2008, 9:03 am
Hello Ryan,
Indeed, churches are competing with every other activity that vies for your present and possible congregants’ attention: sleeping in, radio, TV, movies, concerts, doing nothing . . . I’m very gratified to see churches overhauling their brands’ experience in recognition of this reality, and how it makes their message more relevant and meaningful to people. Here in Atlanta, Northpoint/Buckhead Church under Andy Stanley’s leadership is doing a remarkable job of redefining what going to church is all about. Best wishes to you and your work.
Write a comment