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People Think With Their Hearts First
Exploring the power of using emotion vs. logic in brand advertising as a strategy for maximizing the return on your branding investments.
Posted: October 16th, 2008 under The Best of.
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Pingback from Uncommon Sense | Intelligent Inspiration for Marketers » Brilliant Viral Marketing: Wassup Redux
Time: October 24, 2008, 12:59 pm
[…] spoken about this approach before, that people think with their hearts first–that once you have them emotionally engaged, they’re in an optimized state for receiving […]
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